We launched PaperLater in June, as a big experiment for us. We wanted to see if there was appetite for a personalised newspaper service, both from consumers and from publishers.
It’s been running for just over 6 months now, and while we had a strong launch, we haven’t seen the kind of repeat usage we’d been hoping for.
As a small, predominantly bootstrapped business we have to make difficult choices about what we invest in, and right now, all our attention is on improving our site and ARTHR in 2015.
We’ve decided that the best thing to do is to call an end to this experiment and shut PaperLater. This week will be our last week of operation, and the last orders will go to print at 2pm on Monday 22nd December. The site will remain fully functional until then, but we won’t be inviting any more beta testers.
(If you’ve already got an account, and you want to give it one last go, there’s still time to get an issue for the Christmas holidays!)
After next Monday we’ll delete your PaperLater bookmarks and newspapers, but keep your account, as it works on the main Newspaper Club site too. If you want a copy of any of your data, please let us know and we can get that for you.
We’ve learnt a lot from PaperLater, and the concept of a fully automated, personalised newspaper is still fascinating to us, but this wasn’t quite the right product at the right time.
We hope to revisit some of the ideas in it in the future, but for now, thanks a lot to everyone who gave it a go.