It may seem incongruous for a company built around email to produce a newspaper to communicate with students — but MailChimp is known to do things a bit differently.
The cover of their career fair handout, The Chimpington Post, nods to the irony with a cover headline proclaiming ‘Email Still Not Dead!’ Traditional newspaper fixtures (crossword, classified ads) are used to playful effect in a distinctly digital age publication, complete with 80’s synthpop colour palette.
The Chimpington Post is all about what makes working at MailChimp special, which is made clear from the start with a newspaper that stands out amongst glossy stock photo pamphlets. It looks really, really brilliant.
The project was led by Jane Song, who published an insightful account of the design process on MailChimp’s Design Lab blog:
When I was tasked with designing MailChimp’s collateral to hand out at career fairs, I really took it to heart. At MailChimp, we’re not only incredibly proud of what we do, but we also have a lot of fun doing it—and it was important to communicate that to any students who moseyed on over to our booth.
Luckily, our art director, David, was on the same page. No glossy, uninspired pamphlets would come from us. He had a better idea: We would create an entire newspaper ‘bout that MailChimp life. And we would make it awesome.
Once all the stories were in and I’d made the last tweaks to the design, we used Newspaper Club to print 2,000 copies of The Chimpington Post. We scattered some around the office, and it brings me so much joy to see visitors in our waiting area reaching for the paper after they’ve looked at every app on their phones. I’ve even seen some of my coworkers (who, duh, already work here) flipping through the pages, too.
Most of the newspapers, though, went to our HR team. At career fairs, our recruiters talk as much as they can about MailChimp in the few precious minutes they have with students. They leave the rest up to The Chimpington Post, confident that whatever they couldn’t fit into the conversation, we’ve got it covered.
You can read Jane’s full post over at Mailchimp. Thanks for printing such a standout newspaper with us!