What one thing would you recommend students read? Writers edition.

Student Week: we asked some well known, and some not so well known, designers, illustrators and writers – what one thing would you recommend students read?

Let’s start with some writers.

Henrietta Thompson, is a design writer and Editor -at-Large for Wallpaper magazine. She has also written for Arena, Blueprint, Business Life, Dazed & Confused, Design Week, the Independent on Sunday, Monocle and the Architects Journal. Recently she was on the jury panel for the Design Museum’s Designs of the Year awards.

She simply recommends you read this book, Cradle to Cradle By William McDonough & Michael Braungart.

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Nick Ashbury is a writer for branding and design. His work has won two Yellow Pencils in D&AD Writing for Design and appeared in the annual four more times. He was a judge on this year’s Writing for Design jury.

“My best advice to aspiring copywriters is to get on Twitter – you don’t have to tweet, just follow some writers and see what they talk about every day. Twitter is good for writers, because it’s all about editing. And it’s good for ideas, because it connects you to a global hive mind. You can start here, but there are plenty more: http://twitter.com/#!/asburyandasbury/some-writers ”

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Dan Germain is a writer, Head of Creative at Innocent, and responsible for the creative direction of the business, via its packaging, published work, advertising and tone of voice. He owns loads of beards.

“For those who want to write, I would read the D&AD Copy Book. I loved finding out how different people set themselves up to write great words - where they like to sit, what kind of chair is best, whether they wear a suit or a special writing hat. And, of course, how they dredged up great words. The great thing you learn is that there is no formula. You also get to read a load of the best copywritten ads ever.”


Newspaper Club Student Week

Stay tuned for more great stuff this week!

Posted by Ben | Comments (5)

Filed under: Student Week


  1. Wed, 25 Apr 2012 at 11:45 am
    Richard Permalink

    I found Roger Horberry’s Brilliant Copywriting to be…well…brilliant! In fact, now you’re reminded me about it, I’m going to go and read it again.

  2. Wed, 25 Apr 2012 at 4:55 pm
    Nick Asbury Permalink

    I agree about Roger Horberry’s book – good practical guide.

    Other suggestions that have come up on Twitter include Ogilvy on Advertising (suggested by @betarish) and Ian Macdonald’s ‘Revolution in the Head’ (suggested by @tomcopy).

  3. [...] was the writers, today it’s the turn of the [...]

  4. [...] up were the writers, yesterday it was the illustrators, today it’s the [...]

  5. Mon, 30 Apr 2012 at 12:51 pm
    Student Week round up | Newspaper Club Permalink

    [...] writers, Henrietta Thompson, Nick Ashbury, Dan Germain, three illustrators Noma Bar, Neil Roberts, Andy Smith, three designers Max Gadney, Michael Bow and [...]

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