“Suddenly, a newspaper is fresh

One of the world’s most prolific bloggers, US-based Andrew Sullivan, rediscovers the newspaper:

…I’ve switched from reading the NYT on my iPad to reading it on paper. It feels like a huge improvement. It isn’t that the iPad didn’t give me all the information I wanted – at any time. It’s just that when I have the actual paper in my hands, I find myself reading more – and more closely. I have a sense of accomplishment as I toss each ransacked section onto the floor next to my blogging chair. The photographs pop. The placement of the stories visually adds a layer of editorial spin that informs me about where the paper is coming from. I didn’t quite expect this. I liked my iPad mornings with coffee and gluten-free cookies. But suddenly, a newspaper is fresh.

We know exactly what he means. As do more and more people from far and wide – last week we delivered nearly half our papers overseas, mostly to Europe but also to customers in Australia and North America. We would like to send more to the US, and we’re sure we can.

So thanks for the reminder of what newsprint can do, Mr Sullivan.

Posted by Gareth | Comments Off on “Suddenly, a newspaper is fresh

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