NEWSPAPER CLUB LAUNCHES IN THE US!!!
That was the headline I wanted. But we debated it and decided it wasn’t quite right. In fact, can one describe doing more in any market nowadays as a true launch? I mean, the web is everywhere so you’ve already launched pretty much everywhere from the time you upload your site and arrange for your carrier to deliver worldwide. And perhaps a true, full-blown, honest-to-goodness US launch should involve having a US-made product (we’re still printing in the UK, as it’s so competitive)?
So let’s say we’re doing more in the US as of last weekend. Much more.
What more? Well, we have a new US-friendly newspaperclub.com domain. This means people in the US – for the first time, ever (as far as we know) – can order digitally-printed newspapers in runs as low as 5 copies, get them delivered to their home or work address, and do this in good old greenbacks.
We also believe our US offer of larger runs using traditional newspaper presses – from the ridiculously low 300 copies upwards – is incredibly competitive. First, you’ll probably struggle to persuade a printer to do a run of fewer than a 1000 copies. Second, we think we’re very reasonably priced.
So. Da-da! Lady-in-hat-crashes-bottle-against-hull-as-the-band-plays. Sort of.