A lot of glory in any start-up tends to go to the designers and engineers, they make the visible stuff, the stuff that gets written about, the stuff that wins awards. But the success of any start-up is really down to the people treading the streets, getting toes in door, getting in-your-face-time with wavering clients and Making A Sale – the Sales People. The newspaper we made with Folksy is a great example of this unsung art in operation. James has done us the favour of letting us peek inside the conversation:
The first rule of the patented Newspaper Club Always Be Selling Process (TM) – Positivity and Pith! There are two words here and they’re both positive. This is textbook.
I don’t believe this bit of the conversation actually happened, a Top-Class Sales Person (TM) wouldn’t use a word like hindsight because it fails two rules of Hard Sales Language – No Soft Vowels and No Long Words. Anyway.
And here’s The Close. Observe the Textbook use of monosyllabic words and strict adherence to ABCIFTK principles (Always Be Coming In For The Kill).
This is how a start-up gets started-up. Sales. Hard-nosed, hard-faced, leave-nothing-on-the-table, get-your-tanks-on-their-lawn salespersonship. Let’s not forget that.
Seriously though. Big thanks to all the folksy folk. This is a lovely project, we’re very glad to help. More pictures will follow shortly.