Analogue Friction

What happens when you click ORDER?

We promised you more blogging, so here’s the second post in two days. Oh you lucky, lucky people. Above is a note Ben took at Monday’s meeting. This is proof that we’ve moved onto the hard stuff. The webterface is mostly done now. It looks lovely, it works well, we’ll show you pictures soon. We’re even able to take money off people; now Tom’s finished swearing at Paypal. All the digital stuff is under control.

But we always knew the hard bits would be analogue – people and stuff.

On the people side we’ve got lots of copyright and ownership things to think about and work our way through. Lots of people are asking us if they can do instapaper-to-print things, stuff no-one would object to if it was just one copy, just for you. But because we can scale it up to lots of newspapers really quickly, that’s a different matter. So we’re going to be thinking about that.

And, more immediately, we’re worrying about what happens when you click order. Do we contract with a fulfillment house? Do we do some of it ourselves? Can the printers help? How do we help people who’ve never printed a newspaper before understand the logistical implications of 5,000 newspapers turning up at their house?

The web doesn’t help much with this stuff. It’s good old analogue friction and we just have to work our way through it with phone-calls, meetings and spreadsheets.

We’ll let you know how we’re getting on.

Posted by Russell | Comments (6)

Filed under: Uncategorized


  1. Tue, 22 Sep 2009 at 10:48 pm
    Ben Permalink

    This is good post. Longer for a start. And it doesn’t contain a picture of me.

  2. Tue, 22 Sep 2009 at 10:56 pm
    Russell Permalink

    I’m saving this comment for my appraisal.

  3. Mon, 28 Sep 2009 at 10:34 am
    Russell Ferguson Permalink

    This isn’t very interesting at all but this post was called analogue friction posted by Russell. My name is Russell, I have a bookshop called Analogue and the exhibition we’ve just had was called We are the Friction. Erm, OK, bye

  4. Mon, 28 Sep 2009 at 8:36 pm
    Russell Permalink


  5. Wed, 7 Oct 2009 at 5:38 pm
    Thom Permalink

    The worldwide legality could be staggering…but I urge you to break laws willy nilly because I want this thing to happen. As a Canadian law school graduate engaged to a lawyer, I can sort of even give you halfway permission.

  6. Mon, 19 Oct 2009 at 8:49 pm
    Delivery boy « Matthew Sheret Online Permalink

    [...] this, and the answer to the eternal question: What happens when you click order? Tagged with: Matthew Sheret, Newspaper Club, Newsprint, paper, PaperFuture leave a comment [...]

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