We promised you more blogging, so here’s the second post in two days. Oh you lucky, lucky people. Above is a note Ben took at Monday’s meeting. This is proof that we’ve moved onto the hard stuff. The webterface is mostly done now. It looks lovely, it works well, we’ll show you pictures soon. We’re even able to take money off people; now Tom’s finished swearing at Paypal. All the digital stuff is under control.
But we always knew the hard bits would be analogue – people and stuff.
On the people side we’ve got lots of copyright and ownership things to think about and work our way through. Lots of people are asking us if they can do instapaper-to-print things, stuff no-one would object to if it was just one copy, just for you. But because we can scale it up to lots of newspapers really quickly, that’s a different matter. So we’re going to be thinking about that.
And, more immediately, we’re worrying about what happens when you click order. Do we contract with a fulfillment house? Do we do some of it ourselves? Can the printers help? How do we help people who’ve never printed a newspaper before understand the logistical implications of 5,000 newspapers turning up at their house?
The web doesn’t help much with this stuff. It’s good old analogue friction and we just have to work our way through it with phone-calls, meetings and spreadsheets.
We’ll let you know how we’re getting on.