And Another Thing

The other day this strange envelope landed on our doormat.

And Another Thing

Actually, it’s not really that strange. It’s a preview copy of sixth installment of The Hitchhiker’s Guide to the Galaxy written by Eoin Colfer.

And Another Thing

Publisher Penguin decided to release a very limited number of preview copies in a newspaper format.

And Another Thing

Which gave us another chance to show off the clunkily named Bespoke Division of Newspaper Club. Just like the one we made for the BBC, we designed this one from scratch using humans rather than ones and zeros. And it’s another example of something smart and unusual you can do with the newspaper format.

As befits a HHGTTG publication the newspaper contains all sorts of hidden messages. Like this.

And Another Thing

And these yellow dots. When you collect all the letters with yellow dots you get… you’ll have to work that out.

And Another Thing

All of the lines in these illustrations are at 42 degrees.

And Another Thing

As it was a preview copy, Penguin didn’t want all the text in the newspaper. So, about half way through the story this happens.

And Another Thing

There’s a nice poster in the middle which reminds me to tell you that the book is published on 12th October. More details here.

And Another Thing

A lovely project. If you’d like to find out more about bespoke newspapers give Ben a call on 07966 282 286 or drop him a line at ben@riglondon.com

Posted by Ben | Comments (2)

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2 Comments

  1. [...] Newspaper Club – And Another Thing A lovely experiment in building newspapers around literature with a 4iP tool [...]

  2. Sun, 20 Dec 2009 at 11:30 am
    Occasionally smug | Newspaper Club Permalink

    [...] Paul Brazier, the D&AD President (that’s a big deal for the design team) picked us as his Design of the Year in Design Week’s review of 2009. In particular he highlighted the corporate newspaper we did for Penguin. [...]

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