The other day this strange envelope landed on our doormat.
Actually, it’s not really that strange. It’s a preview copy of sixth installment of The Hitchhiker’s Guide to the Galaxy written by Eoin Colfer.
Publisher Penguin decided to release a very limited number of preview copies in a newspaper format.
Which gave us another chance to show off the clunkily named Bespoke Division of Newspaper Club. Just like the one we made for the BBC, we designed this one from scratch using humans rather than ones and zeros. And it’s another example of something smart and unusual you can do with the newspaper format.
As befits a HHGTTG publication the newspaper contains all sorts of hidden messages. Like this.
And these yellow dots. When you collect all the letters with yellow dots you get… you’ll have to work that out.
All of the lines in these illustrations are at 42 degrees.
As it was a preview copy, Penguin didn’t want all the text in the newspaper. So, about half way through the story this happens.
There’s a nice poster in the middle which reminds me to tell you that the book is published on 12th October. More details here.
A lovely project. If you’d like to find out more about bespoke newspapers give Ben a call on 07966 282 286 or drop him a line at ben@riglondon.com











