We’ve been out and about meeting with some newspaper printers this week. And, as often in life, there is some good news and there is some bad news.
Bad news; they can’t do what we’d like them to do, yet. At least the ones we spoke to can’t.
Good news; they don’t think we’re mad (this is important) and they are willing to discuss different ways to achieve what we’d like them to do. This is the bit that could have derailed the whole project, so this really is good news, although it doesn’t appear that exciting.
And it’s also good that we’re starting to talk to printers about this stuff. As we’ve mentioned before, there is a part of every project that just involves getting on with it. This is the bit they describe as a ‘numbers game’ on The Apprentice. Not glamorous, but essential.
Come to think of it, none of this is glamorous.